BIA Mentors 


Anna Bartula

Anna Bartula is a seasoned Marketing Executive with almost 20 years of experience building and executing large to medium scale marketing & planning initiatives.

From strategy, business development, complex budgets to flawless execution she’s brought her leadership, planning and management skills to a wide spectrum of clients and industries; arts, automotive, banking, retail, community planning and tourism. Having spent 7+ years in the BIA world and working with thousands of entrepreneurs, Anna offers a unique perspective and approach to all levels of planning.


Briar de Lange

In her current position, as Executive Director of the Bloor-Yorkville BIA, Briar de Lange oversees marketing, communications & public relations, clean streetscapes and furnishings, as well as major construction developments. Her successful projects include a very significant streetscape redevelopment of Bloor Street, which was completed in 2010 and streetscaping of Yorkville Avenue, which was completed in 2015. The Bloor-Yorkville BIA is one of the largest Business Improvement Areas in Canada, with an annual budget of approximately $3 Million CDN. The neighbourhood encompasses 27 blocks of Toronto’s highest end retail and some of the most expensive real estate in the country.


Veronica Feihl

As Executive Director of the Roncesvalles Village BIA, Veronica Feihl oversees capital projects and maintenance of BIA assets along the 18 blocks of Roncesvalles Avenue. She manages the budget for the RVBIA and its two signature festivals including the Roncesvalles Polish Festival and Roncy Rocks. Her major accomplishments since 2015 have been restoring the financial health of the RVBIA and its 2 festivals and strengthening member and community relations. She increased board and member engagement and recruited hundreds of volunteers including those who maintain the 23 street gardens that now form the Roncesvalles Pollinator Corridor. She helped realize the award-winning Dundas Roncesvalles Peace Garden and the outstanding mural by indigenous artist Phil Cote and local artist Jim Bravo.


Mark Garner

Mark Garner has been a successful business and community leader for more than 30 years, and is now focusing his expertise and vision on the transformation of one of Toronto’s most vital tourism and business hubs. As Chief Operating Officer for the Downtown Yonge Business Improvement Area, Mark is an active champion for building a thriving, vibrant city centre.

Prior to joining Downtown Yonge in early 2013, Mark spearheaded economic development in the Kitchener-Waterloo area, including five years as Executive Director of the Downtown Kitchener BIA.

Mark’s business acumen and social conscience were forged during his years as a senior executive at major Canadian companies, including Bank of Montreal, AT&T and NCR Canada, where he was responsible for international sales, franchise operations and global business development. He also ran his own consulting firm, providing expert advice to a wide range of organizations.


Oliver Hierlihy

Oliver Hierlihy is the Operations & Special Projects Manager for The Waterfront BIA, and is a recent graduate from the first cohort of the BIA Leadership Fund. Following his graduation from McMaster University’s Communication Studies program in 2013, Oliver Hierlihy quickly found a passion for local economic development through the work he did with BIAs in Hamilton and Oakville. Prior to joining The Waterfront BIA, Oliver Hierlihy was the Manager for the Danforth Mosaic BIA in Toronto, and currently sits on the board of the Toronto Association of BIA’s (TABIA).


Darryl Julott

Darryl Julott is currently the Senior Manager in charge of leading Digital Main Street. Darryl oversees the execution of Digital Main Street as well as all growth/expansion plans. Through his work with Digital Main Street, Darryl has been able to engage over 6,000 main street businesses in the City of Toronto to help them with Digital Transformation, and has recently expanded the project across Ontario with a grant program for small businesses through a partnership with the Province of Ontario and Ontario BIA Association.


Pauline Larsen

Building on a background in economic analysis and journalism, Pauline has spent the past two decades working in the field of urban research, based first in Johannesburg, South Africa, and then in Toronto, Canada.

She has extensive experience as an urban economist, in both the private and public sectors, and she holds both a BSocSc (Hons) degree in Economics from the University of Kwazulu-Natal and an MA (cum laude) in Geography from the University of Pretoria in South Africa.

Pauline was appointed to the newly-created position of Senior Economic Development Manager in October 2013 and is responsible for economic research and analysis, economic development partnerships and initiatives, safe and inclusive programs and the DYBIA’s social enterprise, which generates fee revenues that are reinvested into the Downtown Yonge community.


Liza Lukashevsky

In 2014, Liza was elected as Chair of the Bloordale Village BIA. Since then, she has proudly initiated many community/business partnerships including “Bloordale Parkette Market”, “The Major Minor Festival of Music”, Halloween Pumpkin giveaways, Holiday caroling with a “Wish” tree, Keep Bloor Clean partnering, Butterfly Gardens, and the “Adopt-aTree Program” . She has been an active organizer for The Big on Bloor Festival and has supported local artists through street mural and Bell Box Mural programs. Liza values local artists and collaborates with them to create street banners, One-of-a-Kind Bike parking, shop local promotions, and BIA logos.